Don’t worry, we have a free social media audit template to help out. Rather than sifting through each platform’s analytics dashboard and attempting to assemble the full picture yourself, lean on Hootsuite Impact instead. Impact pulls together data for all your organic and paid content across every platform in one place, giving you powerful insights whenever you need them. It’s also the only way to know if your marketing strategy needs a tweak, or if you should double down on what you’re doing.

In 2021, Instagram emphasized short-form video formats and live streams. This explains why Reels get a dedicated tab, and all other video content is merged and appears on a single tab. Read more about buy likes instagram here. Since the pandemic hit, it has become a must for all brands that want to cut through the noise. Today more than ever, people want to know what brands care about and how they contribute to it. In Mosseri’s words, it will feature "more and more recommendations over time," meaning that it will function as a discovery hub rather than a way to keep up with people you already follow.

Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Hopefully, this article has given you a few ideas about what to post on Instagram. Post the right thing, and you can expect to get more likes, more followers, and more engagement. Make it easy for them by identifying inspirational quotes relevant to them and making it easy to share. Even to the extent of prompting them to do it in the post caption. The goal here is to test what works for your audience and to stand out from the rest of the brands publishing on Instagram at that minute of that day.

They’ve also rolled out business education content in support of Black-owned businesses, which included business panels and free online courses. In-Stream has been a great opportunity for brands to have advertisements that users are kind of forced to watch while they wait for the content they chose to watch. If you want to schedule posts that will go out to both your Facebook and Instagram followers at the same time, now you can. The Business Suite is a single dashboard for your linked Facebook and Instagram accounts that allows you to post, message, advertise, and view insights all in one place. They’ll also be reminding users about how their information is used on Facebook, and highlight their Off-Facebook Activity feature. This shows them a summary of the off-Facebook activity businesses send to Facebook, so they can disconnect it.

Activate your customers or team with impactful, on-brand videos. Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports. With seamless WordPress integration, they’re a fast, easy, and totally free way to scale your website traffic. Create rules that trigger specific actions when something happens.