If you’re hosting a contest with another merchant, link to them when discussing the contest in your bio. You can also use this feature to send people to your personal profile if that fits with your branding. To start using Instagram for marketing, you'll need anInstagram Business accountor anInstagram Creator account. If you already have a personal Instagram account, you'll just need to switch to a Instagram business profile in the Instagram app. Features such as Instagram stories, UI updates, and more. If you want to get the most out of Instagram, it’s not enough to fixate only on publishing content regularly.

Now, you might be wondering how all of these facets of Instagram’s algorithm will influence your own Instagram marketing strategy. So let’s take a look at some of the different ways you can adapt your approach to reach more of your customers. This signal is based on whether the user interacts with similar posts and accounts when they explore Instagram.

Just remember that for Instagram users, relationships with family and friends are considered more important than with other users, e.g. influencers or brands. So posts from family and friends are shown higher in the newsfeed. Switching to a business account will not affect your reach on Instagram. So if you’re considering switching from a personal to a business account, don’t worry. Even if you switch many times between a personal and business account, it won’t impact your reach.

Make your selection by pressing on the song, then choose which part of the song to use by moving the slider. Similar to Reels, pink spots on the slider indicate which parts of the song are most popular in Stories. Record using the Story camera or choose to upload a prerecorded Story from your personal video library. After the video is uploaded, swipe up or click on the sticker button. Open up the Instagram app and tap on the "+" icon in the top right-hand corner. Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

Some creators are seeing more engagement from In-Feed Posts . Again, we’ve seen both brands and creators in our network ramp up their Reels lately. Instagram basically attempts to gauge whether viewers will be interested in your content. Instagram doesn’t prioritize the exact same ranking factors for Reels vs Posts. There are two separate "algorithms" for determining reach. And despite not being shiny and new, Posts aren’t going anywhere for brands or creators.

She is obsessed with cats, Henry Cavill from The Witcher and avo on toast. Read more about buy followers instagram here. Use Plann to keep a finger on the pulse of your Instagram strategy. Instagram wants Reels to be an organic environment and currently doesn’t allow you to boost Reels.

Like its most prominent competitor TikTok, Reels videos are fun, casual, and easy to pass on a message. The powerhouse of visual communication, Instagram’s Reels is more than a place for dance challenges and quick how-tos. With its wide reach and gripping format, it is one of the best places to generate buzz around your brand and reel in more customers. Once you have the content, compile it into Reels and post each one to your Instagram.

The Quiz option is available as a sticker on the upper-right-hand corner of your camera interface. You can then create your question and the possible answers and then post your story as normal. The general understanding is that an Instagram story is gone forever after 24 hours.